Adam Kerr

UX Designer & Front End Developer, CUA



Nationwide Insurance

Interaction Designer/ Creative Technologist

UX Lead for commercial business program. Designed and prototyped new quote and application screen flows and interactions. Created living style guide and UI framework for the Agent Center platform applications. Worked with Business and IT to make UI framework the standard for all Agent Center applications. Supported Agile teams as Creative Technologist to implement UI framework and redesign commercial quoting application. Consulted business and development teams on interaction design, usability and front-end coding best practices.

Dec.2010-Aug. 2012

Farmers Mutual Hail Insurance, West Des Moines, IA

UX Designer II

Co-designer of large policy administration system including user interfaces, process flows and information architecture. Responsible for prototyping web application screens and workflows. Work closely with Business Analysts and development team to ensure UI and usability standards are being met. Responsible for coding all CSS and browser compatibility issues for system. Created UI Style guide and framework for development and BA team to use as reference and to communicate standardized best practices. Conduct design reviews and usability tests to ensure consistency and use of standards.

Jan.2008- Dec.2010

Wells Fargo Financial, Des Moines, IA

Web Layout Specialist II

Responsible for design, development, and maintenance of Wells Fargo Financial branded web sites. Used creative and technical skills to promote Wells Fargo Financial services while maintaining corporate branding and Section 508 accessibility standards. Worked directly with lines of business, content strategists and back-end developers.

Jan.2004-Dec. 2008

dhg Communications, Des Moines, IA

Multimedia Manager

Responsible for design and development of all web, interactive, and print projects. Responsibilities included: graphic design, web design, user interface design, print design, programming, multimedia authoring, and project management.


University of Northern Iowa – 2002

Bachelor of Arts Electronic Media
Marketing Minor


Human Factors International

Certification: Certified Usability Analyst

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